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Coupon Users – Even Young Ones – Still Prefer Print Sources
There’s no doubt that the use of digital coupons is rising quickly, but new data from Valassis reveals that traditional print formats are still the preferred sources of coupons, even among the most...
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3 in 4 Retailers Believe Mobile Will Soon Influence the Majority of...
A new study from RSR Research [download page] indicates that already, almost half of retailers believe that mobile influences consumers’ purchases more than half of the time. And they’re even more...
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The Collaborative Economy: Demographics of “Sharers”
Who’s participating in the “collaborative economy?” Also known as the “sharing economy,” this space is loosely defined as people “getting goods and services from each other,” and should be of...
View ArticleTop 10 Broadcast TV Engagement, Week of Feb. 17-23, 2014
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Feb. 17-23, 2014
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Pinterest’s Mobile Site Referring More Valuable Traffic to Retail Brands
Pinterest’s mobile site is referring more traffic to brands, and those visitors are spending more per order, says Piqora in a new study [download page]. The analysts looked at a sample of more than 400...
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Levels of Suspicious Web Activity in the US Continue to Rise
A remarkable 61% of US web activity was deemed suspicious during Q4 2013, solidly passing the majority threshold it first attained a quarter earlier. In fact, Solve Media’s latest quarterly Bot Traffic...
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Comparison of TV, Online Video and Smartphone Video Viewer Profiles
How do TV, online and mobile video viewers compare in terms of age, household income and race? Nielsen offers some insights in its latest cross-platform report [download page], with the results mostly...
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Multi-Device Users Typically Complete Tasks on Larger Screens
6 in 10 online adults in the US and UK use at least 2 devices every day, while one-quarter in the UK and one-fifth in the US use 3 devices daily, reports GfK in the results of a study commissioned by...
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Parents Cutting Back on Small-Ticket Purchases
Source: Harris Interactive Notes: Parents are also more likely than those without children in the household to decrease their spending in a variety of areas, including restaurants (64% vs. 56%) and...
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US Radio Ad Revenues, 2006-2018
Source: BIA/Kelsey Notes: These projections have been revised downwards from those released last year. Overall, BIA/Kelsey notes that radio revenue was mostly flat last year, a result consistent with...
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Online Consumers Very Uncomfortable With Companies Sharing Their Data
Online consumers are generally uncomfortable with the ability for organizations across a number of sectors to access their personal information – and that discomfort reaches new levels when they’re...
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Top 10 Marketing Charts of the Month – March 2014
This month’s quick-hit set of top charts features the following topics: youth and TV; time spent accessing the internet, by device; primary roles of various marketing channels; email timing; B2B...
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Most Popular Sources of Local Shopping Info, by Age Group
Source: BIA/Kelsey Notes: The relative ranking of sources most regularly used by Millennials and Gen X are quite similar, while Baby Boomers still turn to print first. Other data shows that...
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Share of US Mobile Subscribers With a Smartphone in Feb 2014
Source: comScore Notes: Apple remains the leading manufacturer (41.3% market share), ahead of Samsung (27%) for the 3-month period ending in February. Android’s still the top OS (52.1%), with neither...
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44% Say Coupons Very Influential in Brand Choice
Coupons exert a strong influence on shoppers’ brand decisions, say The Integer Group and M/A/R/C Research in newly-released survey results [download page]. Some 44% of respondents reported that coupons...
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CMOs on How Digital’s Rise Has Changed Their Responsibilities
Some 53% of surveyed CMOs from around the world believe that digital marketing’s growth has changed their team’s responsibilities by ratcheting up the pressure to enable revenue growth, according to a...
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