So, You Want Your Content to Be Audience-Focused. Be Prepared for Some...
Marketers pride themselves on knowing their audience – and the most successful content marketers put their audiences’ needs first. Indeed, when it comes to the ingredients behind a successful content...
View ArticleLive Video’s A Top Trend for Social Marketers, Who Point to Audience...
For social marketers, it is increasingly vital to execute campaigns and strategies that stand out. With most brands convinced about the benefits that a strong social presence can bring, marketers face...
View ArticleDoes Your B2B Content Target an Active Audience?
For marketers who want their content to cut through the noise, the familiar ‘Tuesday at 10’ slot is indeed the best time to reach the C-suite, according to a new report [download page] from NetLine....
View ArticleThis Is How Priorities Have Changed for Healthcare Marketing Teams Since...
Healthcare marketing departments have cut media spend and paid advertising by 38.5% due to COVID-19, with many top initiatives becoming a lower priority. So reveals Binary Fountain in a new study...
View Article4 in 10 People Say They See Too Much Branded Influencer Content on Social Media
Influencer marketing and branded social media posts containing branded content are fast catching up to the traditional ad – but how do consumers feel about this development? According to new data from...
View ArticleWhat’s in B2B Marketers’ Strategic Plans This Year?
B2B marketers expect to rely on some tried-and-true channels in the year ahead as part of their marketing strategy. Based on a survey of more than 100 B2B marketing professionals, a new report...
View ArticleCommunication Professionals Feel the Challenge of Proving ROI
A full 70% of communications professionals believe that the function of media relations is becoming more difficult. But what’s making the role of public relations and communications a challenging one?...
View ArticleWhat Support Do B2B Marketers Offer Sales?
Data from last year shows that B2B marketers believe that while content is beneficial for top-of-the-funnel activities such as creating awareness and generating leads, it can also help to generate...
View ArticleFour Points About COVID-19’s Impact on Marketing
From the start of the COVID-19 pandemic, marketers have had to re-think or adjust many of their strategies. A new survey from LinkedIn and Vision Critical examines some of the challenges they have...
View ArticleWhat Types of Content Generate Leads That Convert?
A strong majority of marketers believe they have a lead generation strategy that is successful in achieving conversions. This finding comes from a new report [download page] from Ascend2, which notes...
View ArticleWhich Channels Do Marketers Find Best for Reaching Top Target Audiences?
There are many factors to take into account when striving for a successful multichannel campaign, but in attempting to reach a specific target audience, certain channels appear better placed than...
View ArticleContent Marketers Emphasize Innovation
Prior to the start of 2020 (and before COVID-19), marketers were optimistic about the future of content marketing. Confirming this is a recently released study [download page] by the ANA and the...
View ArticleB2B Buyers’ Engagement With Digital Content Has Grown During the Pandemic,...
Among the myriad impacts that the COVID-19 pandemic has had on the professional world, B2B digital content engagement has increased significantly since lockdown directives were put in place, with asset...
View ArticleThese Are the Lead Magnets SMBs Say Convert Best
One challenge for demand generation marketers is finding ways to bring in higher quality leads, particularly at a time when regulations have made it more difficult to cultivate contact information. One...
View ArticleAgencies’ Planning Function Grows in Importance During Pandemic
The majority of strategists agree (27%) or strongly agree (68%) that clients need strategists more in a time of uncertainty. The COVID-19 pandemic certainly qualifies as one of those times… Here’s what...
View ArticleB2B Marketers Lend Their Support to Influencer Programs
Some 4 in 10 (38%) B2B marketers expect their influencer marketing budgets to increase into 2021, with a further 42% expecting that these budgets will stay the same, according to TopRank Marketing’s...
View Article5 Points About ABM Tools & Priorities
The use of account-based marketing (ABM) programs continues to expand. In a survey [download page] by Demandbase of more than 600 respondents from companies of various sizes, 6 in 10 (61%) say they...
View ArticleMarketing Budget Uncertainty Grows Post-Pandemic
Prior to the global COVID-19 outbreak, many marketers anticipated increasing their investment in areas such as content marketing, events and marketing technology. And, while some still expect an...
View ArticleNew Deck: Top B2B Marketing Charts of H1 2020
It’s been a peculiar and let’s say it – in many ways forgettable – year. Like everyone, marketers have had to adapt on the fly, adopting new sales models and shifting their priorities. Although some of...
View ArticleWhat Should B2B Vendor Websites Focus on as the Pandemic Affects Purchase...
Although COVID-19 has caused close to half (47%) of B2B buyers to delay purchases due to freezes in their budgets, another 3 in 10 say they have escalated some purchases due to changing business needs....
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