Top 10 Brand Movers on Instagram – September 2014
Source: Socialbakers For more data on brand activity on Instagram, see MarketingCharts’ new Cheat Sheet, “Brand Post Engagement on Instagram.”
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Meeting and Event Apps: Which Features Are Important?
Source: American Express Meetings & Events [download page] Notes: The most important features of a meeting apps are access to meeting or events schedules and access to meeting or session...
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Share of Time Spent Watching Original TV Series, by Platform
Source: comScore [download page] Notes: Online Millennials (18-34) report spending two-thirds of their time watching original TV series on traditional TV, compared to 84% for online adults aged 35-54...
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Mobile Neared 40% of Organic Search Traffic in Q3
Mobile devices accounted for 38% of North American organic search visits during the third quarter of this year, up from 27% during the year-earlier period, details RKG Digital in its latest quarterly...
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B2B Content Marketing: Executive and Brand Perspectives, Compared
How do business executives feel about content marketing – and do their perspectives align with content marketers’ efforts? A recent study from the Economist Group developed in association with...
View ArticleTop 10 Brand Movers, September 2014
Note: Compete‘s clickstream data are collected from a 2,000,000 member panel of U.S. Internet users (about a 1% sample), using diverse sources. Using statistical normalization methodology, Compete...
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Loyalty Rewards: Millennials Enticed by Hands-On Experiences
Source: LoyaltyOne Notes: More than 8 in 10 US Millennials (18-29) report that they’d be more likely to shop with a grocer if they could redeem rewards or loyalty program points for a session or...
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Most Helpful Content Types, According to B2B Executives
Source: Economist Group / Peppercomm Notes: Articles top the list of content forms that B2B executives have found most helpful for a business-related matter during the past 12 months, with 71% citing...
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What’s The Good and Bad With Lead Gen? Depends Who’s Asked.
Fewer than 1 in 5 companies around the world (19% in the US) meet their sales lead generation targets, reports 360 Leads in a recently-released study. The research examines the use of various lead...
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More Data Indicates That Consumers Want TV on Their Own Schedules
Although most consumers continue to watch original TV series on traditional TV, many are time-shifting their TV viewing, and this desire to watch on their own schedule is one of the primary drivers of...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Oct. 10-12, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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How Do B2B Execs Find Content? Search
Source: Economist Intelligence Unit / Peppercomm Notes: Online search tools are more important to B2B executives than company websites and recommendations when it comes to finding content from...
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Weekend Reading, 10/17/14
With the TV industry rocked by big news in successive days this week (standalone streaming services planned by HBO and CBS), it’s well worth taking a look at what content is most important to pay-TV...
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Facebook Post Interaction Rates, by Industry, in Q3 2014
Source: Adobe Notes: The retail industry topped all others tracked in Q3 post interaction rates (comments, likes, shares, and other interactions), with its 4.18% average representing a 13% increase...
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US Millennials Identify Their Favorite Brands
Source: Moosylvania Notes: Nike holds on to the top spot this year in Moosylvania’s survey, beating out Apple and Samsung. Some surprising names – such as Walmart and Target – appear in the top 10,...
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4 in 5 Companies Report Steady or Increasing Costs-Per-Lead
A slim majority of marketers and salespeople from around the world say that their lead generation effectiveness is improving, while just 1 in 10 see it worsening, finds Ascend2 and its Research...
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It’s Q4. Do You Know Where Your Target Demographic Is?
As the end of this year approaches, marketers are already planning for 2015. And as marketing becomes an increasingly audience-focused affair, understanding the demographic profile of media audiences...
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Online Video Completion Rates, by Device, in Q2 2014
Source: Adobe [pdf] Notes: Few videos were watched to full completion during Q2, reports Adobe, although videos viewed on desktops were 3 times more likely than those viewed on mobile devices to reach...
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Which Media Budgets Are Being Used to Fund Increased Mobile Ad Spend?
Source: Advertiser Perceptions Notes: Mobile advertising spending is growing apace, but are these budgets incremental or coming from other sources? According to a new report from Advertiser...
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