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In the US, Ad Spending on Mobile Now Tops Desktop Banners
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) have teamed up to release their latest US internet advertising revenue report [pdf], with this latest edition covering activity...
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How Brands Are Falling Short With Consumers
Almost 9 in 10 consumers want more meaningful relationships with brands, yet fewer than 1 in 5 believe brands are delivering on that wish, details Edelman in its second annual “brandshare” report. The...
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Enterprise-Class Advertisers’ CTRs, by Channel and Device, in Q3
Source: Marin Software [download page] Notes: Smartphones have the highest click-through rates across search, social and display ads, finds Marin Software in a review of the Q3 performance of...
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Top Brands Ranked by Customer Loyalty
Source: Brand Keys Notes: Amazon, Apple, YouTube and What’s App are among this year’s brand loyalty leaders, finds Brand Keys in its latest annual survey that ranks customer engagement and loyalty for...
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2 in 3 Marketers Say Tech Is Very Important to Their Performance. How?
Two-thirds of marketers (mostly senior level) describe the importance of new technologies to their group’s overall effectiveness and performance as “essential” (29%) or “very important” (38%),...
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How B2C and B2B Content Marketing Efforts Compare
With the release of their latest annual report [pdf] on B2C content marketing, the Content Marketing Institute and MarketingProfs offer the ability to measure the similarities and differences between...
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Consumer Magazines’ Revenue Sources, Per Executives
Source: FOLIO: Magazine Notes: The consumer magazine CEO survey finds that an estimated 44% share of revenues came from print ads last year, while only 11% came from digital advertising and 1% from...
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Paid Search Trends in Q3
Source: IgnitionOne, The Search Agency [download page], RKG [download page], Kenshoo Notes: Reports from IgnitionOne and The Search Agency are in agreement that search ad click-through rates in the US...
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What Are Large Advertisers Looking to Get Out of Mobile?
Mobile advertising spending is soaring in the US, now representing close to one-quarter of all online ad spending. With mobile ad revenues predicted to continue growing at impressive rates, the buzz...
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TV Multitasking Continues to Grow
Some 51% of TV viewers multitask every time or almost every time they watch TV, up from 36% last year, reports TiVo in its second annual study of multitasking and social TV. Even so, viewers are...
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Mobile Payments Said to Near 1 in 4 Online Payment Transactions
Source: Adyen Notes: Globally, payments over mobile devices represented 23.3% of total online payments during Q3, according to Adyen’s latest quarterly report. (Expect that figure to rise in the next...
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Weekend Reading, 10/24/14
Halloween spending is expected to rebound from a drop last year and total $7.4 billion, according to the NRF, which finds that the average person will spend $77.52 this Halloween. Roughly two-thirds of...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Oct. 17-19, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Almost Half of Mobile Video Ad Impressions Occur on iOS Devices
Source: Opera Mediaworks Notes: [Editor’s Note: The headline to this article has been amended to better reflect that the article refers to mobile video ad impressions.] While iOS devices accounted for...
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Smartphone-Based Webrooming Beats Showrooming Across Most Age Groups
Source: GfK Notes: Consumers (ages 18-68) are more likely to research a purchase online using a smartphone and then buy it in-store (“webrooming”) than they are to see a product in a store and then buy...
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Enterprises See Social’s Value in Customer and Influencer Engagement
Almost 9 in 10 enterprise organizations agree that their social media presence is important to stay competitive, according to results from a Hootsuite survey of more than 750 respondents across 8...
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B2B Demand Gen Channels Ranked by Cost-per-Lead
Which channels provide the lowest costs-per-lead for B2B marketers? Given that a recent Ascend2 report found that the majority of marketers are seeing steady or increasing costs-per-lead, a new report...
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Where Are Demand Gen And Sales Training Teams Most Aligned?
Source: Corporate Visions Notes: Only about 1 in 10 B2B marketers and salespeople from around the world report a complete level of coordination between their demand generation and sales training teams,...
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Mobile Ad Click, Conversion Rates Seen Higher Among Women
Source: AppLovin Notes: Women are more likely than men to click on mobile ads, and they also sport higher conversion rates and average purchase values, finds AppLovin in an analysis of more than one...
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How B2B “End User Buyers” Are Engaging in Online Commerce
“B2B end user buyers” have various procurement policies in place, such as approval/authorization procedures (76%) and reimbursements policies (57%), but 3 in 10 report a lack of concern for such...
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